The purpose and object of the Corporation shall be to act as the arm for all public-spirited citizens devoted to the development and betterment of the local community. Specifically, the GPC will sponsor, develop, administrate, and promote events and projects of all kinds and descriptions, of which the GPC believes will be in the best interest of the community of Gilbert, its environment, the residents, as well as other surrounding communities. The purpose of the GPC’s membership shall be to support the organization, as well as to support and promote the western way of life. Whereby, contributing their time, and efforts in the development, administration, and promotion of events and projects, which are in the best interest of the organization, its environment, and community.

The Gilbert Promotional Corporation is a non-profit civic organization with the purpose to serve the community and Town of Gilbert, and to enhance the quality of life of the citizens of Gilbert by sponsoring the Annual Gilbert Days Rodeo and other events, and promote the western way of life. The proceeds benefit charitable causes and organizations in the community.